Abstract
The purpose of this course is to explore various aspects of political communication in the United
States. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explore
this topic, we will investigate the historical development of presidential communication and the
major genres which help shape and structure that communication. Our second topic will be
political campaigns and the evolution of the “long campaign,” particularly its inescapable
connection to mass media. Our third topic will be grassroots and resistance political
communication. Here, our focus will be on the nontraditional approaches taken by ordinary
citizens and citizen groups as they strive to have their voices heard and impact policy.
Original language | American English |
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State | Published - 2019 |
Disciplines
- Communication
- Mass Communication
- Social Influence and Political Communication
- Social Media
- Speech and Rhetorical Studies