Abstract
This class will study symbolic communication intended to influence beliefs, attitudes, values, and
behaviors. The course will focus on the critical assessment of persuasive messages, with additional
attention to the theories and research behind persuasive message construction.
| Original language | American English |
|---|---|
| State | Published - 2019 |
Disciplines
- Communication
- Broadcast and Video Studies
- Communication Technology and New Media
- Graphic Communications
- Mass Communication
- Public Relations and Advertising
- Social Influence and Political Communication
- Social Media