TY - JOUR
T1 - Order-of-entry effects for service firms in developing markets
T2 - An examination of multinational advertising agencies
AU - Magnusson, Peter
AU - Westjohn, Stanford A.
AU - Boggs, David J.
PY - 2009
Y1 - 2009
KW - Developing markets
KW - Emerging markets
KW - First-mover advantages
KW - Hierarchical linear modeling
KW - Order-of-entry effects
KW - Resource-advantage theory
KW - Service firms
UR - http://www.scopus.com/inward/record.url?scp=67649998414&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=67649998414&partnerID=8YFLogxK
U2 - 10.1509/jimk.17.2.23
DO - 10.1509/jimk.17.2.23
M3 - Article
AN - SCOPUS:67649998414
SN - 1069-031X
VL - 17
SP - 23
EP - 41
JO - Journal of International Marketing
JF - Journal of International Marketing
IS - 2
ER -