“New Product Development Activity Among Manufacturers - a State-Wide Survey”

TY - JOUR

T1 - “New Product Development Activity Among Manufacturers - a State-Wide Survey”

AU - Chiesl, Newell

AU - Minnis, William C.

AU - Muenster, Delaina

N1 - Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) This paper summarizes the results of a grant awarded to a university. The implicit purpose of the grant was to measure the current status of in manufacturers in the State and to promote economic development efforts.

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://link.springer.com/chapter/10.1007/978-3-319-17046-6_55

U2 - 10.1007/978-3-319-17046-6_55

DO - 10.1007/978-3-319-17046-6_55

M3 - Article

JO - Default journal

JF - Default journal

ER -