Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

Marko Grünhagen; Marko Grünhagen; Manuel González-Díaz; Dildar Hussain; Haroldo Monteiro da Silva Filho; Marko Grunhagen

doi:10.1080/00472778.2020.1800353

Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

Marko Grünhagen
, Marko Grünhagen
, Manuel González-Díaz
, Dildar Hussain
, Haroldo Monteiro da Silva Filho
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
University of Rijeka
University of Oviedo
Rennes School of Business , France

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
DOIs	https://doi.org/10.1080/00472778.2020.1800353
State	Published - Aug 25 2020

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Business
Library and Information Science

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10.1080/00472778.2020.1800353License: Unspecified

Cite this

@article{cebf729e1a124b38b37b6f0cc36f47d6,

title = "Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil",

author = "Marko Gr{\"u}nhagen and Marko Gr{\"u}nhagen and Manuel Gonz{\'a}lez-D{\'i}az and Dildar Hussain and \{da Silva Filho\}, \{Haroldo Monteiro\} and Marko Grunhagen",

note = "We investigate franchisees' rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchisees develop their multibrand, multisystem and multirole portfolio is elucidated. Franchisees in Brazil with ownership stakes in more than one brand/system aim to keep units within their monitoring range, while diversifying to mitigate risk of their portfolios.",

year = "2020",

month = aug,

day = "25",

doi = "10.1080/00472778.2020.1800353",

language = "American English",

journal = "Journal of Small Business Management",

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T1 - Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

AU - Grünhagen, Marko

AU - González-Díaz, Manuel

AU - Hussain, Dildar

AU - da Silva Filho, Haroldo Monteiro

AU - Grunhagen, Marko

N1 - We investigate franchisees' rationales for ownership constellations beyond single brands or systems. Through exploratory interviews with Brazilian franchisees, reasoning and process of how franchisees develop their multibrand, multisystem and multirole portfolio is elucidated. Franchisees in Brazil with ownership stakes in more than one brand/system aim to keep units within their monitoring range, while diversifying to mitigate risk of their portfolios.

PY - 2020/8/25

Y1 - 2020/8/25

UR - https://www.tandfonline.com/doi/pdf/10.1080/00472778.2020.1800353

U2 - 10.1080/00472778.2020.1800353

DO - 10.1080/00472778.2020.1800353

M3 - Article

JO - Journal of Small Business Management

JF - Journal of Small Business Management

ER -

Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

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