Life after digital displacement: analog entrepreneurship and the revitalization of legacy technologies

Philip T. Roundy, Mark A. Bayer

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)191-211
Number of pages21
JournalJournal of Research in Marketing and Entrepreneurship
Volume26
Issue number1
DOIs
StatePublished - Jan 2 2024

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Keywords

  • Analog entrepreneurship
  • Entrepreneurship and marketing
  • Entrepreneurship in mature industries
  • Legacy technologies
  • Technology renewal

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