@article{5d16f876d6c846c6b074ca1d7cdf065a,
title = "Is bigger better",
author = "Marko Gr{\"u}nhagen and Mittelstaedt, {Robert A.} and Marko Grunhagen",
note = "This paper explores from a US perspective two size‐related issues that may motivate aspiring franchisees to consider multi‐unit franchising as a superior alternative to the traditional single‐unit approach. First, one of the reasons for multi‐unit franchising might be the enhanced influence opportunity upon the franchisor's decision making that arises from owning multiple outlets.",
year = "2002",
month = jun,
day = "1",
doi = "10.1108/13552550210436512",
language = "American English",
volume = "8",
journal = "International Journal of Entrepreneurial Behaviour & Research",
}