Introduction to Public Relations

Michael J. Gill; Matthew J. Gill

Introduction to Public Relations

Michael J. Gill, Matthew J. Gill

Eastern Illinois University

Eastern Illinois University

Research output: Other contribution

Abstract

This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.

Original language	American English
State	Published - 2019

Disciplines

Communication
Public Relations and Advertising

Access to Document

CMN 2920 001.pdfFinal published version, 125 KBLicense: CC BY-NC-ND

Cite this

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year = "2019",

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AB - This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.

M3 - Other contribution

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