Impact of natural language processing on CRM and trust: An integrated framework

  • Assion Lawson-Body
  • , Laurence Lawson-Body
  • , Abdou Illia
  • , Lori Willoughby

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)306-315
Number of pages10
JournalIssues in Information Systems
Volume23
Issue number1
DOIs
StatePublished - 2022

ASJC Scopus Subject Areas

  • General Business,Management and Accounting

Keywords

  • artificial intelligence
  • CRM
  • natural language processing
  • trust

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