Impact of natural language processing on CRM and trust: An integrated framework

Assion Lawson-Body; Laurence Lawson-Body; Abdou Illia; Lori Willoughby

doi:10.48009/1_iis_2022_124

Impact of natural language processing on CRM and trust: An integrated framework

Assion Lawson-Body, Laurence Lawson-Body, Abdou Illia, Lori Willoughby

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	306-315
Number of pages	10
Journal	Issues in Information Systems
Volume	23
Issue number	1
DOIs	https://doi.org/10.48009/1_iis_2022_124
State	Published - 2022

ASJC Scopus Subject Areas

General Business,Management and Accounting

Keywords

artificial intelligence
CRM
natural language processing
trust

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10.48009/1_iis_2022_124

Cite this

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title = "Impact of natural language processing on CRM and trust: An integrated framework",

keywords = "artificial intelligence, CRM, natural language processing, trust",

author = "Assion Lawson-Body and Laurence Lawson-Body and Abdou Illia and Lori Willoughby",

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year = "2022",

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AU - Lawson-Body, Laurence

AU - Illia, Abdou

AU - Willoughby, Lori

N1 - Publisher Copyright: © Issues in Information Systems.

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KW - artificial intelligence

KW - CRM

KW - natural language processing

KW - trust

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DO - 10.48009/1_iis_2022_124

M3 - Article

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JO - Issues in Information Systems

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IS - 1

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Impact of natural language processing on CRM and trust: An integrated framework

ASJC Scopus Subject Areas

Keywords

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