Impact of Electronic Commerce Customer Relationship Management on Competitive Advantage: A Research Model and Issues

TY - JOUR

T1 - Impact of Electronic Commerce Customer Relationship Management on Competitive Advantage: A Research Model and Issues

AU - O’Keefe, Timothy Paul

AU - Lawson-Body, Assion

AU - Illia, Abdou

N1 - The paper presents a theoretical discussion of how experts on information systems and the Internet should inform business representatives about the theoretical impact of Internet network use on competitive advantage. Its objective is to propose a model to test the effect of Internet's web tools and trust on the link between customer relationship management (CRM) and competitive advantage.

PY - 2002/1/1

Y1 - 2002/1/1

UR - https://aisel.aisnet.org/iceb2002/67/

M3 - Article

JO - Default journal

JF - Default journal

ER -