Impact of Data Integration on Crm in the Electronic Commerce of Smes

Assion Lawson-Body, Abdou Illia, Jeanne Jimenez

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Management Information and Decision Sciences
Volume9
StatePublished - Jan 1 2006

Disciplines

  • Business
  • Marketing

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