Horror Film: Creating and Marketing Fear

Marita Gronnvoll

doi:10.1111/j.1540-5931.2006.00241.x

Horror Film: Creating and Marketing Fear

University of Georgia

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	The Journal of Popular Culture
Volume	39
DOIs	https://doi.org/10.1111/j.1540-5931.2006.00241.x
State	Published - Apr 1 2006
Externally published	Yes

Disciplines

Public Relations and Advertising
History

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10.1111/j.1540-5931.2006.00241.xLicense: Unspecified

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Horror Film: Creating and Marketing Fear

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