Franchising in the Balkans: History, status, and challenges

Marko Grünhagen; Nada Mumdžiev; Barbara Harča; Tamara Milenković-Kerković; Jasmina Dlačić; Marko Grunhagen

doi:10.1080/1046669X.2019.1646188

Franchising in the Balkans: History, status, and challenges

Marko Grünhagen
, Nada Mumdžiev
, Barbara Harča
, Tamara Milenković-Kerković
, Jasmina Dlačić
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
Business and Management Department, Webster Vienna Private University, Vienna, Austria;
University of Rijeka
University of Niš

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Channels
Volume	26
DOIs	https://doi.org/10.1080/1046669X.2019.1646188
State	Published - Jan 2 2020

Disciplines

Economics
Political Science
Marketing

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10.1080/1046669X.2019.1646188License: Unspecified

Cite this

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title = "Franchising in the Balkans: History, status, and challenges",

author = "Marko Gr{\"u}nhagen and Nada Mumd{\v z}iev and Barbara Har{\v c}a and Tamara Milenkovi{\'c}-Kerkovi{\'c} and Jasmina Dla{\v c}i{\'c} and Marko Grunhagen",

note = "Since the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies.",

year = "2020",

month = jan,

day = "2",

doi = "10.1080/1046669X.2019.1646188",

language = "American English",

volume = "26",

journal = "Journal of Marketing Channels",

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T1 - Franchising in the Balkans: History, status, and challenges

AU - Grünhagen, Marko

AU - Mumdžiev, Nada

AU - Harča, Barbara

AU - Milenković-Kerković, Tamara

AU - Dlačić, Jasmina

AU - Grunhagen, Marko

N1 - Since the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies.

PY - 2020/1/2

Y1 - 2020/1/2

UR - https://www.bib.irb.hr/1048345

U2 - 10.1080/1046669X.2019.1646188

DO - 10.1080/1046669X.2019.1646188

M3 - Article

VL - 26

JO - Journal of Marketing Channels

JF - Journal of Marketing Channels

ER -

Franchising in the Balkans: History, status, and challenges

Disciplines

Access to Document

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