Franchising in Southeast Asia: prerequisites, progress and prospects

Andrew Terry; Marko Grünhagen; Marko Grunhagen

doi:10.4337/9781785364181.00035

Franchising in Southeast Asia: prerequisites, progress and prospects

Andrew Terry
, Marko Grünhagen
, Marko Grunhagen

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.4337/9781785364181.00035
State	Published - Oct 27 2017

Disciplines

Growth and Development
Business

Access to Document

10.4337/9781785364181.00035License: Unspecified

Cite this

@article{5f4735be11054905a6f19c154c3221cb,

title = "Franchising in Southeast Asia: prerequisites, progress and prospects",

author = "Andrew Terry and Marko Gr{\"u}nhagen and Marko Grunhagen",

note = "Franchising is an international phenomenon which has long developed beyond its relatively humble origins in the US. It has expanded as a significant business activity into all regions of the world and is a key driver of internationalization in an increasingly integrated global economy.",

year = "2017",

month = oct,

day = "27",

doi = "10.4337/9781785364181.00035",

language = "American English",

journal = "Default journal",

}

TY - JOUR

T1 - Franchising in Southeast Asia: prerequisites, progress and prospects

AU - Terry, Andrew

AU - Grünhagen, Marko

AU - Grunhagen, Marko

N1 - Franchising is an international phenomenon which has long developed beyond its relatively humble origins in the US. It has expanded as a significant business activity into all regions of the world and is a key driver of internationalization in an increasingly integrated global economy.

PY - 2017/10/27

Y1 - 2017/10/27

UR - https://www.elgaronline.com/view/9781785364174.00035.xml

U2 - 10.4337/9781785364181.00035

DO - 10.4337/9781785364181.00035

M3 - Article

JO - Default journal

JF - Default journal

ER -

Franchising in Southeast Asia: prerequisites, progress and prospects

Disciplines

Access to Document

Other files and links

Cite this