Franchising in Southeast Asia: prerequisites, progress and prospects

Andrew Terry; Marko Grünhagen; Marko Grunhagen

doi:10.4337/9781785364181.00035

Franchising in Southeast Asia: prerequisites, progress and prospects

Andrew Terry, Marko Grünhagen, Marko Grunhagen

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.4337/9781785364181.00035
State	Published - Oct 27 2017

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Growth and Development
Business

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note = "Franchising is an international phenomenon which has long developed beyond its relatively humble origins in the US. It has expanded as a significant business activity into all regions of the world and is a key driver of internationalization in an increasingly integrated global economy.",

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Franchising in Southeast Asia: prerequisites, progress and prospects

Disciplines

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