Franchising in South Asia: Past, present, and future developments

Dildar Hussain, Marko Grünhagen, Swati Panda, Muhammad I. Hossain

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)227-249
Number of pages23
JournalJournal of Marketing Channels
Volume26
Issue number4
DOIs
StatePublished - 2020

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • developing countries
  • emerging economies
  • Franchising
  • legislation
  • South Asia

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