@article{d26989d5f134403ea68120990c4f68f6,
title = "Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises",
author = "Marko Gr{\"u}nhagen and Flight, {Richard L.} and Boggs, {David J.} and Marko Grunhagen",
note = "This study sheds light on how franchise companies weather periods of recession versus growth periods, based on firm-specific factors in contrast to exogenous influences over a 21-year period. Specifically, the analysis focuses on the 1984-2004 time period of franchise businesses in the automotive services sector, compiled from the Franchise Annual from 1985 through 2005.",
year = "2011",
month = jan,
day = "1",
doi = "10.1080/1046669X.2011.533113",
language = "American English",
volume = "18",
journal = "Journal of Marketing Channels",
}