Factors influencing continued use intentions in mobile shopping: The case of South Korea

Dae Wan Kim, Simon Lee, Wen Li

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)66-93
Number of pages28
JournalInternational Journal of Business and Emerging Markets
Volume12
Issue number1
DOIs
StatePublished - 2020

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Marketing

Keywords

  • Characteristics of mobile shopping
  • Continued use intention
  • Mobile shopping
  • South Korea

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