Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?

Marko Grunhagen; Robert A Mittelstaedt

doi:10.1111/j.1540-627X.2005.00134.x

Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?

Marko Grunhagen, Robert A Mittelstaedt

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	43
DOIs	https://doi.org/10.1111/j.1540-627X.2005.00134.x
State	Published - Jul 1 2005
Externally published	Yes

Disciplines

Economics
Public Relations and Advertising
Marketing

Access to Document

10.1111/j.1540-627X.2005.00134.xLicense: Unspecified

Cite this

@article{4bb6cd5ed4e343fc80765355cce43313,

title = "Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?",

author = "Marko Grunhagen and Mittelstaedt, {Robert A}",

note = "First published: Although multi‐unit ownership has become the dominant form of franchising in the United States, the motivations for either franchisor or franchisee to participate in these agreements continue to be the subject of debate. This study looks at the issue from the perspective of the franchisee.",

year = "2005",

month = jul,

day = "1",

doi = "10.1111/j.1540-627X.2005.00134.x",

language = "American English",