Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Sifan Xu; Anna Kochigina

doi:10.1016/J.PUBREV.2021.102110

Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Sifan Xu
, Anna Kochigina

Eastern Illinois University

University of Tennessee

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Public Relations Review
Volume	47
DOIs	https://doi.org/10.1016/J.PUBREV.2021.102110
State	Published - Dec 1 2021

Disciplines

Psychology

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10.1016/J.PUBREV.2021.102110License: Unspecified

Cite this

@article{6f4eb147b6604e259b4842339f528464,

title = "Engaging through stories: Effects of narratives on individuals{\textquoteright} skepticism toward corporate social responsibility efforts",

author = "Sifan Xu and Anna Kochigina",

note = "CSR communication through narratives is effective in reducing CSR skepticism. * Narratives increased participants' engagement with the video message. * Narratives affected almost all of the previously identified dimensions of CSR skepticism. * Skepticism toward CSR outcomes and management constitute a great deal of CSR skepticism.",

year = "2021",

month = dec,

day = "1",

doi = "10.1016/J.PUBREV.2021.102110",

language = "American English",

volume = "47",

journal = "Public Relations Review",

}

TY - JOUR

T1 - Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

AU - Xu, Sifan

AU - Kochigina, Anna

N1 - CSR communication through narratives is effective in reducing CSR skepticism. * Narratives increased participants' engagement with the video message. * Narratives affected almost all of the previously identified dimensions of CSR skepticism. * Skepticism toward CSR outcomes and management constitute a great deal of CSR skepticism.

PY - 2021/12/1

Y1 - 2021/12/1

UR - https://www.sciencedirect.com/science/article/pii/S036381112100103X

U2 - 10.1016/J.PUBREV.2021.102110

DO - 10.1016/J.PUBREV.2021.102110

M3 - Article

VL - 47

JO - Public Relations Review

JF - Public Relations Review

ER -

Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Disciplines

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