Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

TY - JOUR

T1 - Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

AU - Xu, Sifan

AU - Kochigina, Anna

N1 - CSR communication through narratives is effective in reducing CSR skepticism. * Narratives increased participants' engagement with the video message. * Narratives affected almost all of the previously identified dimensions of CSR skepticism. * Skepticism toward CSR outcomes and management constitute a great deal of CSR skepticism.

PY - 2021/12/1

Y1 - 2021/12/1

UR - https://www.sciencedirect.com/science/article/pii/S036381112100103X

U2 - 10.1016/J.PUBREV.2021.102110

DO - 10.1016/J.PUBREV.2021.102110

M3 - Article

VL - 47

JO - Public Relations Review

JF - Public Relations Review

ER -