Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	50
DOIs	https://doi.org/10.1111/j.1540-627X.2012.00368.x
State	Published - Oct 1 2012

Disciplines

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title = "Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China",

author = "Marko Gr{\"u}nhagen and Dant, \{Rajiv P.\} and Mingxia Zhu and Marko Grunhagen",

note = "View more > View less >",

year = "2012",

month = oct,

day = "1",

doi = "10.1111/j.1540-627X.2012.00368.x",

language = "American English",

volume = "50",

journal = "Journal of Small Business Management",

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T1 - Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

AU - Grünhagen, Marko

AU - Dant, Rajiv P.

AU - Zhu, Mingxia

AU - Grunhagen, Marko

N1 - View more > View less >

PY - 2012/10/1

Y1 - 2012/10/1

UR - https://research-repository.griffith.edu.au/handle/10072/57643

U2 - 10.1111/j.1540-627X.2012.00368.x

DO - 10.1111/j.1540-627X.2012.00368.x

M3 - Article

VL - 50

JO - Journal of Small Business Management

JF - Journal of Small Business Management

ER -