Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Marko Grünhagen, Rajiv P. Dant, Mingxia Zhu, Marko Grunhagen

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	50
DOIs	https://doi.org/10.1111/j.1540-627X.2012.00368.x
State	Published - Oct 1 2012

Disciplines

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