Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

Marko Grünhagen; Carl L. Witte; Susie Pryor; Marko Grunhagen

doi:10.1002/cb.289

Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

Marko Grünhagen
, Carl L. Witte
, Susie Pryor
, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University
Roosevelt University
Washburn University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Consumer Behaviour
Volume	9
DOIs	https://doi.org/10.1002/cb.289
State	Published - Jan 1 2009

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Economics
Marketing

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title = "Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective",

author = "Marko Gr{\"u}nhagen and Witte, \{Carl L.\} and Susie Pryor and Marko Grunhagen",

note = "Corresponding Author E-mail address: [email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.",

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AU - Grünhagen, Marko

AU - Witte, Carl L.

AU - Pryor, Susie

AU - Grunhagen, Marko

N1 - Corresponding Author E-mail address: [email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.

PY - 2009/1/1

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UR - https://onlinelibrary.wiley.com/doi/10.1002/cb.289

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DO - 10.1002/cb.289

M3 - Article

VL - 9

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

ER -

Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

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