Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

TY - JOUR

T1 - Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective

AU - Grünhagen, Marko

AU - Witte, Carl L.

AU - Pryor, Susie

AU - Grunhagen, Marko

N1 - Corresponding Author E-mail address: [email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.

PY - 2009/1/1

Y1 - 2009/1/1

UR - https://onlinelibrary.wiley.com/doi/10.1002/cb.289

U2 - 10.1002/cb.289

DO - 10.1002/cb.289

M3 - Article

VL - 9

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

ER -