@article{f57754d17d28405e925a53eecac1fe0e,
title = "Effects of US‐based franchising in the developing world: a middle‐eastern consumer perspective",
author = "Marko Gr{\"u}nhagen and Witte, {Carl L.} and Susie Pryor and Marko Grunhagen",
note = "Corresponding Author E-mail address:
[email protected] School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA School of Business, Eastern Illinois University, 4012 Lumpkin Hall, Charleston, IL 61920, USA. Search for more papers by this author First published: This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt.",
year = "2009",
month = jan,
day = "1",
doi = "10.1002/cb.289",
language = "American English",
volume = "9",
journal = "Journal of Consumer Behaviour",
}