@article{8c77e4c2ad944f7c81aa019e4bd75ca9,
title = "Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types",
author = "Marko Gr{\"u}nhagen and Dorsch, {Michael J.} and Marko Grunhagen",
note = "First published: The degree to which a franchise system penetrates a target market over time often is influenced by the rate to which its individual franchisees expand. Yet a franchisee's decision to expand the business operation depends, in part, on the perception of value that the franchisee expects to receive from the franchisor in return for a variety of fees (for example, entry fee, advertising fees, royalties).",
year = "2003",
month = oct,
day = "1",
doi = "10.1111/1540-627X.00088",
language = "American English",
volume = "41",
journal = "Journal of Small Business Management",
}