Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	25th Annual International Society of Franchising Conference
State	Published - Jan 1 2011

Disciplines

@article{c3c6bd04da7943649a1eab6bd61b0b83,

title = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald{\textquoteright}s in China and India",

author = "J Jeon and B Meiseberg and Dant, \{R P\} and M Gr{\"u}nhagen and Marko Grunhagen",

note = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India",

year = "2011",

month = jan,

day = "1",

language = "American English",

journal = "25th Annual International Society of Franchising Conference",

}

TY - JOUR

T1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

AU - Jeon, J

AU - Meiseberg, B

AU - Dant, R P

AU - Grünhagen, M

AU - Grunhagen, Marko

N1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India

PY - 2011/1/1

Y1 - 2011/1/1

UR - https://www.wiwi.uni-muenster.de/ism/forschung/publikation/107984

M3 - Article

JO - 25th Annual International Society of Franchising Conference

JF - 25th Annual International Society of Franchising Conference

ER -