Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	54
State	Published - Jan 1 2015

Disciplines

@article{dae79f96060f474995d9260f39d69c13,

title = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald{\textquoteright}s in China and India",

author = "J Jeon and B Meiseberg and Rp Dant and M Gr{\"u}nhagen and Marko Grunhagen",

note = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India",

year = "2015",

month = jan,

day = "1",

language = "American English",

volume = "54",

journal = "Journal of Small Business Management",

}

TY - JOUR

T1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

AU - Jeon, J

AU - Meiseberg, B

AU - Dant, Rp

AU - Grünhagen, M

AU - Grunhagen, Marko

N1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://www.wiwi.uni-muenster.de/ism/forschung/publikation/94489

M3 - Article

VL - 54

JO - Journal of Small Business Management

JF - Journal of Small Business Management

ER -