Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

J Jeon, B Meiseberg, Rp Dant, M Grünhagen, Marko Grunhagen

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	54
State	Published - Jan 1 2015

Disciplines

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title = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald{\textquoteright}s in China and India",

author = "J Jeon and B Meiseberg and Rp Dant and M Gr{\"u}nhagen and Marko Grunhagen",

note = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India",

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AU - Jeon, J

AU - Meiseberg, B

AU - Dant, Rp

AU - Grünhagen, M

AU - Grunhagen, Marko

N1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://www.wiwi.uni-muenster.de/ism/forschung/publikation/94489

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JO - Journal of Small Business Management

JF - Journal of Small Business Management

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