Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India

J Jeon, B Meiseberg, R P Dant, M Grünhagen, Marko Grunhagen

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	25th Annual International Society of Franchising Conference
State	Published - Jan 1 2011

Disciplines

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title = "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald{\textquoteright}s in China and India",

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AU - Jeon, J

AU - Meiseberg, B

AU - Dant, R P

AU - Grünhagen, M

AU - Grunhagen, Marko

N1 - Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald's in China and India

PY - 2011/1/1

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