@article{47f7ced24d864870ad04602a6ffdaaef,
title = "Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India",
author = "Jeon, \{Hyo Jin Jean\} and Brinja Meiseberg and Dant, \{Rajiv P.\} and Marko Gr{\"u}nhagen and Marko Grunhagen",
note = "Corresponding Author Marko Gr{\"u}nhagen is Lumpkin Distinguished Professor of Entrepreneurship, Director of the SEED Center and Professor of Marketing, School of Business, Eastern Illinois University.Address correspondence to: Marko Grunhagen, Eastern Illinois University, School of Business, 4012 Lumpkin Hall, Charleston, IL 61920. E‐mail:
[email protected] . Search for more papers by this author First published: Deceased.",
year = "2016",
month = apr,
day = "1",
doi = "10.1111/jsbm.12168",
language = "American English",
volume = "54",
journal = "Journal of Small Business Management",
}