Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India

Hyo Jin Jean Jeon; Brinja Meiseberg; Rajiv P. Dant; Marko Grünhagen; Marko Grunhagen

doi:10.1111/jsbm.12168

Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India

Hyo Jin Jean Jeon, Brinja Meiseberg, Rajiv P. Dant, Marko Grünhagen, Marko Grunhagen

Eastern Illinois University

Eastern Illinois University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Small Business Management
Volume	54
DOIs	https://doi.org/10.1111/jsbm.12168
State	Published - Apr 1 2016

Disciplines

Economics
Public Relations and Advertising
Marketing
International Business

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10.1111/jsbm.12168License: Unspecified

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title = "Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India",

author = "Jeon, {Hyo Jin Jean} and Brinja Meiseberg and Dant, {Rajiv P.} and Marko Gr{\"u}nhagen and Marko Grunhagen",

note = "Corresponding Author Marko Gr{\"u}nhagen is Lumpkin Distinguished Professor of Entrepreneurship, Director of the SEED Center and Professor of Marketing, School of Business, Eastern Illinois University.Address correspondence to: Marko Grunhagen, Eastern Illinois University, School of Business, 4012 Lumpkin Hall, Charleston, IL 61920. E‐mail: [email protected] . Search for more papers by this author First published: Deceased.",

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doi = "10.1111/jsbm.12168",

language = "American English",

volume = "54",

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AU - Jeon, Hyo Jin Jean

AU - Meiseberg, Brinja

AU - Dant, Rajiv P.

AU - Grünhagen, Marko

AU - Grunhagen, Marko

N1 - Corresponding Author Marko Grünhagen is Lumpkin Distinguished Professor of Entrepreneurship, Director of the SEED Center and Professor of Marketing, School of Business, Eastern Illinois University.Address correspondence to: Marko Grunhagen, Eastern Illinois University, School of Business, 4012 Lumpkin Hall, Charleston, IL 61920. E‐mail: [email protected] . Search for more papers by this author First published: Deceased.

PY - 2016/4/1

Y1 - 2016/4/1

UR - https://onlinelibrary.wiley.com/doi/abs/10.1111/jsbm.12168

U2 - 10.1111/jsbm.12168

DO - 10.1111/jsbm.12168

M3 - Article

VL - 54

JO - Journal of Small Business Management

JF - Journal of Small Business Management

ER -

Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India

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