TY - JOUR
T1 - Corporations brought to you by NASCAR
T2 - Rhetorical identification through sponsorship
AU - Gill, Matthew
PY - 2008/4
Y1 - 2008/4
KW - Corporate sponsorship
KW - NASCAR
KW - Rhetorical identification
UR - http://www.scopus.com/inward/record.url?scp=70349201145&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70349201145&partnerID=8YFLogxK
U2 - 10.1108/ijsms-09-03-2008-b006
DO - 10.1108/ijsms-09-03-2008-b006
M3 - Article
AN - SCOPUS:70349201145
SN - 1464-6668
VL - 9
SP - 180
EP - 192
JO - International Journal of Sports Marketing and Sponsorship
JF - International Journal of Sports Marketing and Sponsorship
IS - 3
ER -