Corporate branding versus product branding in emerging markets

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Marketing Intelligence & Planning
Volume	24
DOIs	https://doi.org/10.1108/02634500610672099
State	Published - Jun 1 2006

Disciplines

TY - JOUR

T1 - Corporate branding versus product branding in emerging markets

AU - Xie, Henry Yu

AU - Boggs, David J.

PY - 2006/6/1

Y1 - 2006/6/1

UR - https://www.emerald.com/insight/content/doi/10.1108/02634500610672099/full/pdf

U2 - 10.1108/02634500610672099

DO - 10.1108/02634500610672099

M3 - Article

VL - 24

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

ER -