Contractual provisions, governance, and maintaining sales leadership: Evidence from franchise systems

Farhad Sadeh, Kamran Eshghi, Hadi Eslami

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)27-39
Number of pages13
JournalIndustrial Marketing Management
Volume121
DOIs
StatePublished - Aug 2024

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Contract provisions
  • Franchise performance
  • Franchise ranking
  • Sales leadership
  • Survival analysis

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