| Original language | American English |
|---|---|
| Journal | Journal of Electronic Commerce Research |
| Volume | 11 |
| State | Published - May 1 2010 |
Disciplines
- Public Relations and Advertising
- Psychology
- Marketing
Color and Store Choice in Electronic Commerce: The Explanatory Role of Trust
Simon Lee, V. Srinivasan Rao
Research output: Contribution to journal › Article › peer-review