@article{bf90826a853a4aecb657ac51ac42d1df,
title = "Blogging: Trial and Error in the Services Marketing Course",
author = "Wayland, {Jane P.} and Lin, {Crystal Yan}",
note = "Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Instructional Technology Service Market Service Marketing Business Communication Laptop Program These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.",
year = "2015",
month = jan,
day = "1",
doi = "10.1007/978-3-319-11806-2_32",
language = "American English",
journal = "Default journal",
}