Bernard Shaw and Modern Advertising

Christopher Wixson

doi:10.1007/978-3-319-78628-5

Bernard Shaw and Modern Advertising

Christopher Wixson

Eastern Illinois University

Research output: Book/Report › Book

Original language	American English
DOIs	https://doi.org/10.1007/978-3-319-78628-5
State	Published - Jan 1 2018

Disciplines

Arts and Humanities
Public Relations and Advertising

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10.1007/978-3-319-78628-5License: Unspecified

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title = "Bernard Shaw and Modern Advertising",

author = "Christopher Wixson",

note = "This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.'",

year = "2018",

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doi = "10.1007/978-3-319-78628-5",

language = "American English",

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BT - Bernard Shaw and Modern Advertising

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Bernard Shaw and Modern Advertising

Disciplines

Access to Document

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