Are Some Franchisees More Entrepreneurial Than Others? a Conceptual Perspective on Multi-Unit Franchisees*

TY - JOUR

T1 - Are Some Franchisees More Entrepreneurial Than Others? a Conceptual Perspective on Multi-Unit Franchisees*

AU - Grünhagen, Marko

AU - Mittelstaedt, Robert A.

AU - Grunhagen, Marko

N1 - ABSTRACT This article examines the recent emergence of multi-unit franchising from the franchisee perspective. It provides a conceptual comparison of the two prevalent domestic types of multi-unit franchising in the U.S. area development and sequential multi-unit franchising.

PY - 2000/10/1

Y1 - 2000/10/1

UR - https://www.questia.com/library/journal/1P3-1395197601/are-some-franchisees-more-entrepreneurial-than-others

M3 - Article

VL - 12

JO - Journal of Business and Entrepreneurship

JF - Journal of Business and Entrepreneurship

ER -