| Original language | American English |
|---|---|
| Journal | The Journal of Marketing Theory and Practice |
| Volume | 6 |
| DOIs | |
| State | Published - Oct 1 1998 |
| Externally published | Yes |
Disciplines
- Industrial Organization
- Business
- Marketing
Joan M. Phillips, Ben S. Lin, Thomas G. Costello
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | The Journal of Marketing Theory and Practice |
| Volume | 6 |
| DOIs | |
| State | Published - Oct 1 1998 |
| Externally published | Yes |