Original language | American English |
---|---|
Journal | The Journal of Marketing Theory and Practice |
Volume | 6 |
DOIs | |
State | Published - Oct 1 1998 |
Externally published | Yes |
Disciplines
- Industrial Organization
- Business
- Marketing
Joan M. Phillips, Ben S. Lin, Thomas G. Costello
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | The Journal of Marketing Theory and Practice |
Volume | 6 |
DOIs | |
State | Published - Oct 1 1998 |
Externally published | Yes |