A Balance Theory Perspective of Triadic Supply Chain Relationships

Joan M. Phillips, Ben S. Lin, Thomas G. Costello

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalThe Journal of Marketing Theory and Practice
Volume6
DOIs
StatePublished - Oct 1 1998
Externally publishedYes

Disciplines

  • Industrial Organization
  • Business
  • Marketing

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